What can a smartphone do to your life? Other than the basic
function of helping to speak to people and message them at any point of time,
it also enables you to check your mails which cannot be ignored or kept for deletion
in future. Such was this day when I had suddenly received an alert from
IndiBlogger asking me whether I would want to be part of the Univercell Sync
contest. Without giving much thought, I quickly went to the details of the
contest section to check the location, date and time. Perfect! Close to my
house in Indiranagar, Bangalore on a Sunday afternoon and an opportunity for me
to be part of an IndiBlogger meet for the first time since my registration.
But what was the thing that I had to do? The excitement was
killing me inside till the time I stepped inside the store. This was the same
Univercell Sync store from where I had bought my phone. My smartphone. I was
already kind of a loyalist since the time I had decided to buy my phone from
the store. Having been to different stores at different locations, interacting
with the staff to understand the phone’s features and whether the phone they
show me is what I wanted, I was exhausted and tired. That time, I didn’t want to
go to any more store where I have to choose from the display or tell them my
requirements and they will show me phones that is within the budget. I wanted
to a good customer satisfaction experience where I do not have to wait for the
staff member to stop juggling between customers and show me phones in between.
Univercell Sync had given me the exact experience that I had
wished for. And this time, when I had stepped in to their store, I relived my
earlier experience. Although I did not have any intentions of buying products, the
motto was to understand the strategies behind their brand success. Univercell
Sync has a unique store layout. While the store might just sound like any other
mobile retail store, the fact is that, it isn’t. When you step inside the
store, there is much more that than just the latest versions of the mobiles
kept on display and a staff members assisting the customers and answering to
their queries.
The best part of the store is that there are dedicated sections
for each type of gadgets that you would look for. There’s a music section that
has a checklist for the music lover printed on the wall. The checklist includes
all your queries about storage, headphones, battery, music online, file format,
music player UX and music apps—things that you require and things that the
store offers. The next one was for the multi-tasker who looks for battery, has
doubts regarding operating system, enterprise, screen, connectivity,
multi-media and camera and this entire section addresses each of these
problems. Move on to the next section: the photography and related accessories section named Point & Shoot.
You get storage equipment, printing machines (including the portable ones),
etc., information about apps such as Instagram being displayed on the screen,
etc. The next section called the Work & Play zone is all about gadgets that are meant for people who prefer
using a single gadget and do every work on it only. The store has exclusive
gadgets that takes care of such problems.
The Sync Squad, as they call themselves, is a tech-support team and is there to help
each and every customer to get the new phone working and syncing the devices.
Beginning with providing assistance on making the phone work to going to your
house to provide a demo or pick up and drop your phone in case of any damage,
the Sync Squad manages everything. They help you identify the best gadget that
will suit the customer’s choice and requirements and make the best decision
when it comes to investing money on electronic items that are meant for
delivering the best results.
The store, undoubtedly, has its charm. Be it about
documentation process after your purchase, suggesting the best devices or
simply answering to your questions so that you are convinced, Univercell Sync
is, for me, the store to recommend and visit as many as possible for buying my
gadgets. I appreciate their effort of setting up a store that is primarily
consumer-centric, has a well-trained and qualified staff, offers value added services to ensure that the consumer does not stay confused anymore, apart from the
latest gadgets and phones.